Flipkart has rolled out its campaign for the upcoming 'Big Billion Days' sale.
Conceptualised by McCann Worldgroup India, the campaign consists of 13 films in all. Alia Bhatt, Amitabh Bachchan, Mahesh Babu, Ranbir Kapoor and Sudeep Sanjeev feature in two each while Virat Kohli appears in three. All of the films show the celebrities playing a double role as they talk about the upcoming 'Big Billion Days' which will be held between 16-21 October. The films show light-hearted rivalry between near and dear ones, to get the best deals and outdo one another.
Vikas Gupta, head of customer, marketing and digital businesses, Flipkart, said, “The Big Billion Days is India's biggest shopping festival, eagerly awaited by all Indians and one that adds sparkle to the festive season. Over the years, the marketing campaign for The Big Billion Days has built a legend of its own. This year, we have scaled new heights, in collaboration with McCann to bring India's most-loved celebrities and influencers, in a unique double role, to share endearing human stories about The Big Billion Days that are sure to connect with audiences across the country.”
Prasoon Joshi, chairman, McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India, said, “Flipkart’s The Big Billion Days 2020 has been a challenging and exciting campaign for McCann India. Given executional limitations, ideas were crafted for maximum creative impact. The celebrities' star power is maximised through a double role window to stir up imagination and subliminally register through subtle humour. The campaign is sure to engage and drive a strong consumer connect."