Campaign India Team
Mar 18, 2021

‘Flaunt your night’, says Varun Dhawan with new Oppo F19 Pro + 5G in tow

Watch the film conceptualised by Taproot Dentsu here

Oppo has rolled out a TV-led campaign for its new F19 Pro + 5G mobile phone. The campaign heavily promotes the phone’s AI highlight portrait video features and aims to capitalise on Gen Z’s tendency of creating video content. The film, conceptualised by Taproot Dentsu India, stars Varun Dhawan and has a modern version of the iconic track ‘So Gaya Yeh Jahan’ in the background.

Damyant Singh Khanoria, CMO, Oppo Mobiles India said, “As a leading technology brand, we take pride in creating products which delight consumers. ‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the Oppo F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic ‘So Gaya Ye Jahan’ track. The film is the perfect embodiment of the F-Series product series.”

Said Titus Upputuru, creative head, Taproot Dentsu Gurgaon, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new Oppo F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth because night is the new day. The idea came to us with the song. The iconic ‘So Gaya Ye Jahan’ song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of Oppo F19 Pro series.”

Abhinav Kaushik, EVP, account management, Taproot Dentsu Gurgaon said, “Oppo’s F19 Pro Series is a game-changer in its segment of the mobile handset industry. With its innovative features that empower content creators to break the low-light obstacles in their path, the brand is poised to drive real, tangible value to millions of aspiring creators across the country. The creative interpretation of the brief helped to isolate and effectively communicate these features and demonstrate that Oppo’s F19 Pro Series is here to push the envelope further.” 

 

CREDITS:

Client: Oppo Mobiles India Pvt Ltd

Creative agency: Taproot Dentsu

Office head: Abhinav Kaushik

Creative head: Titus Upputuru

Creative team: Titus Upputuru, Auryndom Bose, Vishnudas Kunchu

Account management: Payal Dhawan, Aditya Seth

Planning team: Anand Murty, Rabia Khandelwal

Films: Suprotim Day, Kriti Khandelwal

Director: Anupam Mishra

Producer: Viraj Gawas

Production House: Crazy Few Films

Music: Mikey McCleary

Campaign elements: TVC, Digital

 

 

Source:
Campaign India