Fitpass has rolled out an eight-film campaign to show how it helps users with a flexible approach towards fitness and wellness.
Conceptualised by Vector Brand Solutions, the films go the slice-of-life way to show different people have different fitness needs. Of the eight films, one has gone on air.
It shows a professional trying to work out during a presentation because he doesn't have the time for the same.
Akshay Verma, co-founder, Fitpass, said, "Our brand films showcase Fitpass' adaptability and versatility, reflecting our commitment to democratising fitness. We believe that fitness is a personal journey, and everyone should define their own progress parameters. With Fitpass, we free you from unnecessary constraints, making fitness attainable without excessive effort."
Arushi Verma, co-founder, Fitpass, added, "Our brand films mark a pivotal moment. The Fitster community provides a supportive space to embrace personal fitness goals. A Fitster is anyone who desires to remain fit physically as well as mentally. They believe that everyone’s fitness regime, frequency, intensity, choice of workouts and diet should be as per their personal preferences and shouldn’t be compared or evaluated with the benchmarks set by someone else. With our films and Fitster community, we aspire to inspire a flexible fitness approach for a happier, healthier life."