Raahil Chopra
Sep 22, 2011

Fiat looks to strengthen its bond in India through a new campaign

WATCH the TVC created by Bates141 here

wide player in 16:9 format. Used on article page for Campaign.


Fiat India Automobiles has rolled out its latest ad campaign to depict its bond with India.
Through this campaign, the Italian car manufacturer aims at forging deeper ties with the Indians at a grass root level.
The TVC, created by Bates141, brings out the vibrancy of festivities in India along with the Italian-ness and technological strengths of Fiat cars. It compares the elaborate preparations and celebrations that are carried out before festivals in India, to the way Fiat designs and builds its cars. 
Commenting on the launch Rajeev Kapoor, president and chief executive officer, FIAT India, said, “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”
For the festive period (September and October), Fiat has launched special offers to customers. Benefits of upto Rs 1,30,000/- are offered for the Linea and Rs 75000/- are offered for people interesed in buying the Punto. 
Campaign India