Campaign India Team
Feb 14, 2023

Federal Bank emphasises on physical relations in the digital world

Watch the films conceptualised by Ogilvy here

Federal Bank has released two films as part of its 'rishta aap se hai, sir app se nahi' (we have a relation with you, not just with an app).
Conceptualised by Ogilvy, the films show two situations between a bank executive and a customer. The first one (above) shows an executive talking to a customer's son and telling him why his father likes visiting the branch even though all its services are available online.
The second film shows a lady visiting a bank branch to invite an executive for her wedding. 

MVS Murthy, chief marketing officer, Federal Bank, said, "Businesses across the globe need the digital chutzpah, or customer experience as it is known. However, increasingly, efficiency in technology needs to be reinforced by going to people, whom you can reach out to at all points in time. The core idea of 'rishta aap se hai, sirf app se nahi' comes from our secret sauce which includes commitment, agility, relationship orientation, ethics and sustainability. It is imperative that we need to be ‘digital at the fore, human at the core’. This campaign is representative of how we conduct ourselves as a team. We have unified our physical and digital spaces with this approach." 
The campaign will be rolled out across television, digital, radio, outdoor and social media across Hindi, Marathi, Gujarati, Bengali, Tamil, Kannada and Malayalam to ensure reach across the country.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.