With the FIFA World Cup just over a month away now, brands have started rolling out campaigns for the tournament.
Gatorade's campaign features FC Barcelona team mates Leo Messi and Luis Suarez. In this film conceptualised by TBWA\Chiat\Day, the duo are shown as best friends. And then comes the close of the European football season and it's time for the FIFA World Cup where the duo turn out for Argentina and Uruguay respectively. That ends the duo's friendship. They try outdoing each other and this competitiveness even leads to Messi 'unfollowing' Suarez on Instagram. It ends with the duo walking out to the pitch to play each other in the game. As they both exchange glances, they're shown holding a Gatorade bottle. A super appears, 'Everything changes, except what's inside them'.
Another film in the campaign features Manchester City and Brazil striker Gabriel Jesus. Jesus is shown as the toast of the town at a bar in Manchester. And then he is suddenly not welcome. The bar owner fears Jesus turning it on against England in the FIFA World Cup. His fears come true when Jesus dribbles past England's defenders and scores.