Campaign India Team
Jun 11, 2018

MMGB: FIFA World Cup advertising campaigns

Films from adidas, Beats by Dr Dre and Nike stand out

MMGB: FIFA World Cup advertising campaigns
In all probability you don't need to be reminded that we are in the week that the FIFA World Cup kicks off. 
 
But in the off chance that it slipped off, these ads around the tournament give you a timely reminder and also help get rid of the gloom around you this morning.
 
Conceptualised by Wieden + Kennedy, Nike's film ahead of this year's tournament features its current stars Neymar Jr, Philippe Coutinho and Willian among others. But there's another familiar face from yesteryear, Ronaldo. 

adidas has brought together 56 of the 'world's most influential creators' including Leo Messi, Caroline Wozniacki, Pharrell Williams, Mohamed Salah, Luis Suarez, David Beckham, Zinedine Zidane, Paul Pogba amd Roberto Firmino among others in its ‘Creativity Is The Answer' campaign conceptualised by 72andSunny. 

Another heavy duty cast that includes Harry Kane, Neymar Jr, Mesut Ozil and Benjamin Mendy with cameos from brand endorsers like Serena Williams, Thierry Henry and Eden Hazard among others, this Guy Ritchie film for Beats by Dr Dre shows the obstacles these stars faced in their career. It also showcases an obstacle a young Russian child is facing. 

 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: T-Series topples PewDiePie for a day, but success is shortlived
Premium
2 hours ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

Premium
AME Awards: ADK-Fortune receives India's only shortlist
Premium
4 hours ago

AME Awards: ADK-Fortune receives India's only shortlist

The agency's work for Manforce Condoms makes the cut

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
6 hours ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

Premium
Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani
Premium
7 hours ago

Media360 India: 'Agencies that offer lower rates ...

The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit