Campaign India Team
May 17, 2021

Facebook extends 'more together' thought with touching Eid film

Watch the film conceptualised by Taproot Dentsu here

Facebook has extended its 'more together' brand thought and rolled out a film to celebrate Eid. 
 
Conceptualised by Taproot Dentsu, the film shows the story of Rizwan who drives the elderly to vaccination centres after being contacted on Facebook by a family member. While most agree easily, there's one lady who doesn't. However, Rizwan doesn't give up and continues visiting the lady before finally convincing her. When the lady is back she looks up Rizwan on Facebook and sees a post which states that he wonders how he'll be able to celebrate Eid as he lost his parents recently. 
 
The lady cooks a meal and gets into a rickshaw to visit him. Rizwan is surprised by her visit and the duo sit together and enjoy the day. 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Four Indian firms strike gold at Golden Award of ...

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

5 hours ago

Leo without the Burnett is still brimming with ...

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

5 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

5 hours ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?