Campaign India Team
Jun 12, 2018

Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study

Indian spectators are expected to be among the most engaged set, according to a recent study Game Changers by Ipsos

Indians’ passion for soccer goes so far that five in ten (51%) say they will miss work and school to watch this soccer World Cup (highest globally), with Turkey (46%) and the US (46%) close on the heels.   
 
And 64% Indians say they will splurge on the FIFA World Cup merchandise and themed products; The Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise.
 
Watch the video that throws up highlights from a global study here.
Source:
Campaign India

Related Articles

Just Published

7 minutes ago

Wunderman Thompson elevates Tarun Rai as executive ...

Rai’s new role will be effective from 1 January, 2022

4 hours ago

PR Awards 2021: Shortlists announced (2/5)

Winners to be announced on 29 October

5 hours ago

Adidas appoints Deepika Padukone as brand ambassador

Releases film to announce the association