Campaign India Team
Jun 12, 2018

Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study

Indian spectators are expected to be among the most engaged set, according to a recent study Game Changers by Ipsos

Indians’ passion for soccer goes so far that five in ten (51%) say they will miss work and school to watch this soccer World Cup (highest globally), with Turkey (46%) and the US (46%) close on the heels.   
 
And 64% Indians say they will splurge on the FIFA World Cup merchandise and themed products; The Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise.
 
Watch the video that throws up highlights from a global study here.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Premium
T.O.M. Tweets

Just Published

Premium
Abhishek Chaswal joins McCann Delhi as ECD
Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
McCann Health terminates global CCO following employee complaint
Premium
2 days ago

McCann Health terminates global CCO following ...

Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.

Premium
Deja Vu: Thai Kham Meng and life after Cannes
Premium
3 days ago

Deja Vu: Thai Kham Meng and life after Cannes

Barely a week ago, this guest author had applauded the gender inclusive stance of Thai Kham Meng, Ogilvy's worldwide creative chief who was fired yesterday for reasons that are currently under wraps. Do Indian companies have a similar zero-tolerance policy when it comes to senior executives?