Campaign India Team
Jun 12, 2018

Expect less Indians at the workplace during FIFA WC 2018: Ipsos Game Changers Study

Indian spectators are expected to be among the most engaged set, according to a recent study Game Changers by Ipsos

Indians’ passion for soccer goes so far that five in ten (51%) say they will miss work and school to watch this soccer World Cup (highest globally), with Turkey (46%) and the US (46%) close on the heels.   
 
And 64% Indians say they will splurge on the FIFA World Cup merchandise and themed products; The Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise.
 
Watch the video that throws up highlights from a global study here.
Source:
Campaign India

Related Articles

Premium
T.O.M. Tweets

Just Published

Premium
IAA World Congress: Pictures from day two
Premium
5 hours ago

IAA World Congress: Pictures from day two

View images from the second day of the three-day festival being held in Kochi

Premium
IAA World Congress: Piyush Pandey hones in on the bitter truth
Premium
12 hours ago

IAA World Congress: Piyush Pandey hones in on the ...

Ogilvy's global CCO Piyush Pandey brought down the curtains on day two of the IAA World Congress leaving the audience with moist eyes

Premium
Havas Meaningful Brands: Google and PayPal retain top spots
Premium
15 hours ago

Havas Meaningful Brands: Google and PayPal retain ...

The study also found that consumers would not care if 77 per cent of brands disappeared

Premium
Weekend Wrap: 22 February
Premium
16 hours ago

Weekend Wrap: 22 February

In the news: Buzzinga Digital, Garmin, hummel, Parle Agro