Exide has launched a campaign to showcase its latest offering called Exide Sunday for Exide Industries. Conceptualised by Wunderman Thompson Kolkata, the films showcase how the offering can help people switch to a sustainable way of living by making every day as stress free as a Sunday.
The films use real life situations and humour which sees people calling every day of the week Sunday, when referring to things that they plan on doing throughout the week. It uses various scenarios like low electricity bills, more work from home days due to better ease of working and more.
The fourth film demonstrates various stages that one goes through while switching to solar and how they can do it with ease.
Vijay Jacob, SVP and managing partner, Wunderman Thompson Kolkata, said, “We at WT Kolkata are thrilled to partner with Exide Industries to launch Exide Sunday. We are sure that this memorable campaign will be a wonderful launch pad for Exide Sunday.”
Arjun Mukherjee, VP and senior ECD, Wunderman Thompson, Kolkata, said, “When a solar solution provider has an interesting name like ‘Exide Sunday’, we made sure to play up the branding with a series of fun, easy films that drive in the ‘everyday becomes a Sunday’ feeling along with the promise of a hassle free experience. The idea was to make the branding stick and the concept stick out.”
The campaign media-mix will comprise digital and on-ground through events and executions.