Campaign India Team
Jan 03, 2022

Essar instils new hope for businesses in the new year

Watch the film conceptualised by Adfactors PR and Essar's in-house team here

Essar has launched a campaign titled #KalKeLiye (for tomorrow) to highlight the transition of its existing assets towards a green economy.

Conceptualised by Adfactors PR and Essar's in-house team, the film showcases different ways that the company has used, to invest in businesses that will transform sector landscapes from carbon to a clean energy ecosystem.

The film has been released on Essar's social media and digital platforms. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.