Watch the film conceptualised by Adfactors PR and Essar's in-house team here
Essar has launched a campaign titled #KalKeLiye (for tomorrow) to highlight the transition of its existing assets towards a green economy.
Conceptualised by Adfactors PR and Essar's in-house team, the film showcases different ways that the company has used, to invest in businesses that will transform sector landscapes from carbon to a clean energy ecosystem.
The film has been released on Essar's social media and digital platforms.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.
