Educomp Smartclass shows role reversal in its TVC

Dentsu Marcom has created a new campaign for digital teaching and learning initiative, Educomp Smartclass.

The TVC shows the daily morning routines of school going children in a role reversal. It shows children pestering their parents, pushing them to take them to school. It includes waking them up on time, making breakfast for them, and then rushing them to get to school on time. The TVC aims to establish the revolution in teaching and learning that  makes the whole process fun and engaging, thus making children want to go to school.

Two more TVCs will soon be released.

Commenting on the campaign, Titus Upputuru, national creative director, Dentsu Marcom, said, “In response to the brief, Dentsu Marcom identified the parents as the critical missing link in the Smartclass communication process. While Educomp Smartclass is  today engaged in transforming lives of over 12 million students in over 8,000 schools across the country thus making it by far the largest school learning solution product. Many parents are still vague about the product or its benefits. The film builds up the excitement and the intrigue to reveal that the mad rush is actually to go to their Smartclass enabled classroom. Moreover a whole cross section of families is brought together to bring alive the fact that Educomp Smartclass today is a national movement.”

Credits:

Client:  Educomp Solutions Limited
Creative agency: Dentsu Marcom
National creative director: Titus Upputuru
Creative directors: Alabhya Vaibhav, Gyaan Sagar
Copywriter: Alabhya Vaibhav, Titus Upputuru

Account management: Sunita Prakash, Sambit Burman, Pinky Maikota, Priyanka KV, Dhruv Lavania

Director (of the film): Kaushik Sarkar