Edelweiss Tokio Life Insurance has rolled out a film featuring Sonu Sood for its 'Active Income Plan'.
The film has been conceptualised by Left of Center Marketing. The film shows Sood stating how he looks to reduce expenses - family trips will take place only once in a leap year; partying with friends only during World Cups; his dog will get a toy when he turns three; children's birthdays will be celebrated once in two years. All these suggestions are met with resentment. Sood goes on to state that how happiness is never limited, your income to fulfil it shouldn't either.
Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, said, "Uncertainties have always dictated our lives. Some impact us individually while some are more broad based in nature like recessions, pandemics, floods, etc. These events, more often than not, have a lasting financial impact on all of us. So, there is an irrefutable need to invest in instruments that can enable a second income and also help safeguard our future dreams and aspirations. The Active Income Plan, as a product and campaign, stemmed from these insights. While the primary objective is to promote the product, the underlying objective is also to educate the viewers regarding the need to protect their long-term goals from unforeseen events, be it something as large as the ongoing pandemic or something that only impacts you personally."
He added, "As a brand, we have always associated ourselves with those influencers who align with our brand values. Sonu Sood certainly fits that bill. He has amazing star power, which has been further amplified by his immense public service in making #ZindagiUnlimited for a large number of people in the recent months. His actions are in complete alignment with our vision of protecting people’s dreams and aspirations. So, it was a no brainer to rope him in as a product ambassador for our new savings product."
Client: Edelweiss Tokio Life Insurance
Creative agency: Left of Center Marketing
Production House: Chilli N’ Oregano
Director: Prakarsh Gunjal