eBay is out with its new integrated marketing campaign - ‘Want it. Get it’. The campaign has been conceptualised and created by Law & Kenneth.
The campaign highlights the fact that eBay offers a wide gamut of products and services that one can procure and thus realise their endless wants and aspirations.
The first TVC shows a girl who has won a beauty pageant from her town and now aspires to be Miss India. Throughout the TVC one witnesses her buying stuff from eBay to help her realise her dream. In the end, a voice over suggests that eBay offers you the best deal on various items you would aspire to buy.
Watch the other two TVCs of the campaign here:
Commenting on the rationale behind the campaign, Kashyap Vadapalli, chief marketing officer, eBay India, said, "Our new campaign is congruent with our goal of step jumping e-commerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India. It positions eBay India as the ‘want satiator’ fulfilling diverse needs of varied consumers through an bundance of selection of brand-new every-day use products, at always fantastic deals. This is aptly encapsulated in the tagline ‘Want It. Get It.’. Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety & better deals.”
The campaign, which will be released across all the mediums, would roll out in six languages namely, English, Hindi, Malayalam, Tamil, Telugu and Kannada.
Client: eBay India
Agency: Law & Kenneth
Director: Piyush Raghani
Creative Director: Rahul Nangia
Production House: Old School Films
Account Planners [L&K]: Sandhya Srinivasan, Apurva Singhai
Media Agency: Zenith Optimedia