EatFit has rolled out the third film part of its 'kuch kar dikhane ki bhook' (the hunger to achieve) campaign. The campaign was recently in the news after EatFit accused Kellogg India of plagiarism.
This film is airing during the Prime Volleyball League, for which EatFit is the official food partner. Conceptualised by Reshma Thomas, this film shows clips from the sport and associates one’s hunger to achieve things in life being fulfilled only when they're fuelled with food. Piyush Mishra provides the voice over for the film.
The film went on-air on 8 February.
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