Campaign India Team
Apr 24, 2018

Durex looks to satisfy the meetha paan, kala khatta loyalists

Watch the ad films conceptualised by Havas WW India here

Reckitt Benckiser Group has rolled out films to showcase two new flavours under its condom brand, Durex Kohinoor. 
 
Conceptualised by Havas WW India, one film shows how a lady's preferences keep changing. Her lover has a solution, Durex Kohinoor's Kala Khatta range of condoms.
 
Another film has been rolled out for the 'Meetha Paan' range. 
 
 
Along with these, Durex Kohinoor has also announced the launch of 'Silky Chocolate' and 'Juicy Strawberry' flavours. 
 
CREDITS:
 
Brand: Durex Kohinoor
Client: Reckitt Benckiser 
 
Agency: Havas Worldwide 
Creative: Nima DT Namchu, Navin Theeng, Vivek Dhyani, Anuranjan Dogra, Sanjay Chakravorty, Abhishek Douglas, Sarah Coles, Arka Pal, Deepak Aneja, Amandeep Kaur, Anjali Ladhania, Prafful Saxena, Neeyati Sharma
Account management: Sanghamitra Charoborty, Shweta Raina, Naman Puri, Srishti Seema Tomer
Planning: Shubhrojyoti Roy, Anish Dasgupta, Sarthak Ranka
 
Production company: Sniper - A part of The 120 Media Collective
Director: Maneesh Sharma 
DOP: Satyajit Pande (Setu)
Produced by: Roopak Saluja and Kareena Dalal
Associate producer: Seap Chadha 
Line producer: Chetan Kale
Production manager: Nitin Ambekar
1st AD: Shiv Rawal
2nd AD: Adhip Chopra 
Director's assistant: Yashika Gor
Production designer: TP Abid
Hair and make up artist: Saniya Shadadpuri
Wardrobe stylist: Snower Sania 
Grading: Navin Shetty
Offline editor: Yasha Ramchandani
Online editor: Vishal Sinha
CG: Prime Focus
Music director: Sameeruddin
Sound engineer: Tilak Goswami 
Post production supervisor: Tarun Mahajan
Post production manager: Mangesh Futak
 

 

Source:
Campaign India

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