Campaign UK Team
Sep 27, 2019

Durex goes pro-foreplay

Watch the film conceptualised by Havas London here

Durex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
 
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.

14 hours ago

OpenAI launches ChatGPT 5.1; here is how it is set ...

OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.

14 hours ago

Eternal’s Deepinder Goyal made two big announcements...

Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.

14 hours ago

What is MrBeast’s latest Beast Land, a theme park ...

Famous YouTuber and content creator James Donaldson popularly known as MrBeast has unveiled today his own theme park called Beast Land in Saudi Arabia. This announcement comes as a part of the kingdom's major push to become a global entertainment hub.