Campaign UK Team
Sep 27, 2019

Durex goes pro-foreplay

Watch the film conceptualised by Havas London here

Durex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
 
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

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