Campaign UK Team
Sep 27, 2019

Durex goes pro-foreplay

Watch the film conceptualised by Havas London here

Durex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
 
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

7 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

7 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

9 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

9 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.