Durex goes pro-foreplay

Watch the film conceptualised by Havas London here

Sep 27, 2019 08:41:00 AM | Video | Campaign UK Team

Durex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.
(This article first appeared on CampaignLive.co.uk)