Campaign India Team
Feb 01, 2024

Droni lets MS Dhoni’s cinematic shots soar new heights

Watch the film conceptualised by Dhoni Entertainment here

Garuda Aerospace has launched a consumer photography and cinematography drone called, ‘Agri Droni’. 
 
To build brand awareness for this new product, a campaign featuring cricketer MS Dhoni has been rolled out. Dhoni is also an investor in the product. 
 
Conceptualised by Dhoni Entertainment, the film opens with Dhoni rescuing a young girl from a flying bottle. As the scene unfolds, it reveals itself as part of a film shoot, earning praise from an impressed director. Dhoni inquires about the next shoot, learning it involves a skydiving and parasailing scene. Curious about capturing the skydiving shot, the young girl questions, and Dhoni explains how Droni, the drone, will play a crucial role. The film concludes by showcasing the capabilities of drone cinematography and its vantage points. 
 
Agnishwar Jayaprakash, founder and CEO, Garuda Aerospace, said, "This launch is an exciting one for us. Besides being out first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him. The product is a game-changing one in the aerial photography and videography market and we are confident that it will empower users to push creative boundaries.” 
 
Source:
Campaign India

Related Articles

Just Published

22 minutes ago

Campaign roundup: Week of 21 April

The latest ad films and campaigns from brands like Aakash Educational Services, Luminous Power Technologies, and more, in our weekly roundup.

2 hours ago

How Asia is redefining football fandom for the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

3 hours ago

13 industry leaders from India appointed to Cannes jury

Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.

4 hours ago

Moves and wins roundup: Week of 21 April

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django, and many more.