Drive out the mundane lifestyle with the Jeep Compass

FCA India Automobiles (FCA) India has rolled out a campaign for its Jeep Compass. 

 

Conceptualised by Leo Burnett, the film shows a couple drive away from the routine in the Compass. Set to an inspiring voice over which labels the car as the 'exit strategy out of working lunches, board room politics and number crunches', the film goes on to show the features of the car while the duo drive through the country side. 

 

Rahul Pansare, head - marketing and PR, FCA India, said, “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

 

Rajdeepak Das, MD – India and CCO – South Asia, Leo Burnett, said, “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns 'outdoors' as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. 'Go anywhere. Do anything' is a great start for the campaign.”

 

CREDITS:

 

Client: FCA India  

Creative agency: Leo Burnett India

National creative directors: Sachin Kamble, Prajato Guha Thakurta

Creative team: Farhan Shaikh (copy), Archit Gadiyar (copy), Devang Patel (art)

CEO, Publicis Communications and Leo Burnett, South Asia: Saurabh Varma

MD – India and CCO, Leo Burnett South Asia: Rajdeepak Das

MD – India and CSO, Leo Burnett South Asia: Dheeraj Sinha

COO - West: Rakesh Hinduja

EVP and head of planning, Mumbai: Ajeeta Bharadwaj

EVP and business head: Sanju Menon

AVP: Aman Sheikh

Brand services director: Hitesh Ramrakhyani, Hansom Brewer

Brand services associate: Kshitij Kalra

Production house: Prodigious India

Director: Alberto Accettulli

Executive producer: Chahna Rupani

Producer: Shraddha Singhvi

Music: Emilio