Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades

Housing.com, a real estate technology platform, has rolled out its latest brand campaign, ‘Har House ke liye Housing’, designed to resonate with home seekers across the country. Conceptualised by Leo Burnett, it builds on relatable stories that humorously capture the universal dream of upgrading one’s home through different life stages.

Each film takes a playful yet heartfelt look at the everyday moments that make Indians think, ‘now it’s time to upgrade to a new home’. Blending humour, heart, and slice-of-life storytelling, the campaign captures the chaos and charm of real Indian life — when families outgrow their spaces and seek something more. Through these relatable stories, Housing.com celebrates the emotions behind every home-buying decision, positioning itself as the natural, default choice for every stage, space, and story. After all, finding the right home is a milestone worth smiling about.

The campaign will be supported with a robust, multi-platform strategy across YouTube, Meta, regional television, and influencer partnerships, ensuring consistent engagement and relevance across diverse audiences targeting a reach of over 100 million.

Praveen Sharma, CEO, REA India (Housing.com), said, “Through these films, we’re celebrating life’s milestones and the homes that come with them. Housing has a vast variety of home options and the consumers will find options as per their individual needs on our platform.”

Snehil Gautam, chief growth and marketing officer, REA India (Housing.com), added, “‘Har House ke liye Housing’ is more than a campaign; it’s a celebration of every Indian’s journey to their dream home, told with warmth, humour, and heart. From career milestones to retirement plans, every life upgrade deserves a home that reflects it.” By moving beyond functional benefits, the campaign cements Housing.com as the definitive destination for home search in India.

Campaign’s take: Few things tug at an Indian’s heartstrings, and wallet, like the prospect of a new home. Housing.com’s latest campaign, ‘Har House ke liye Housing’, turns that sentiment into a trilogy of sharp, slice-of-life films that mirror how fortunes (and fantasies) rise and fall in a matter of seconds.

Each film, conceptualised by Leo Burnett, follows characters who flirt briefly with financial euphoria before reality deflates their dreams — a nephew’s inheritance that never gets signed, a professional’s promotion that is scheduled to arrive five years too late, and a retiree’s pension cut that dims golden-year ambitions. It’s classic Indian storytelling, which is part hope and part heartbreak, and is wrapped in deadpan humour.

What makes the campaign click is its timing and tonality. The humour doesn’t mock; it mirrors. Each twist is painfully familiar to an audience juggling EMIs, ambitions and tax deductions. And yet, beneath the laughs, lies a universal truth: life keeps changing, but the desire for a better home doesn’t.

By leaning on everyday absurdities rather than grand aspirations, Housing.com positions itself not as a dream-seller, but as a life-companion — one that understands that the next home upgrade often begins with a sigh and a smile.