Don’t overthink your health-related doubts, Tata Health tells consumers

Watch the campaign conceptualised by Maverick & Monk Communications

Aug 26, 2021 04:12:00 AM | Video | Campaign India Team

Tata Health has rolled out its multi-film campaign titled #SochMatPoochLe (Don’t think, just ask) for its app. The campaign comprises a series of four films that urge consumers to clear their health-related doubts on the app by consulting doctors. The campaign has been conceptualised by Maverick & Monk Communications.

Manas Jaiswal, head of marketing, Tata Health, says, “The campaign is all about making people realise that doubts will not solve their health issues but a trusted doctor will. At Tata Health, you get curated and trusted doctors for the right diagnosis.”
Bhavesh Doshi, chief creative and founder, Maverick & Monk Communications says, “The insight is, most of the times, we live in our heads. Especially when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensues a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”
The films are currently on-air on television and digital. The campaign is dubbed in four regional languages.  
Client: Tata Health
Head of marketing: Manas Jaiswal
Brand lead: Aarushi Dua
Business head: Karthik Katragadda
CEO: Manzoor Ameen
Creative agency: Maverick & Monk Communications
Chief creative and founder: Bhavesh Doshi
Art lead: Prasenjit Chowdhury
Copy lead: Simee Ghazal
Production house: Atarkya Creative
Producer: Aditya Sharma, Saptaraj Chakraborty, Shiva Varma
Director: Rahul Srivastava
Director of photography: Varun Sud
Music director: Rooshin Dalal
Voiceover: Vijay Raaz