Jul 27, 2021
Domino’s makes a case for Indians to get vaccinated
Watch the film conceptualised by FCB India here
Domino’s Pizza has launched an integrated campaign – #HaathBadhaoIndia #VaccineLagaoIndia – which urges Indians to get vaccinated for a better tomorrow. In the film, the brand looks to thank people who have gotten vaccinated or plan to get vaccinated, by giving Rs 400 off on the brand’s app. FCB India has conceptualised the campaign.
Sandeep Anand, chief marketing officer, Domino’s India, said, “Domino’s brand ethos lies in enjoying the friends, family and fun moments. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #VaccineLagaoIndia campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as by inspiring others to follow suit. Our aim to encourage and enable others to come together and get vaccinated so that we can all move towards happier and safer moments of togetherness.”
Penned by lyricist Swanand Kirkire and directed by Amit Roy, the commercial showcases a montage of people displaying solidarity during the pandemic’s second wave.
Apart from TV, the campaign’s media mix includes digital, OOH and activations. The brand has collaborated with illustrators to capture the happiness of the post-Covid world through 24 illustrations.
CREDITS:
Client: Domino's Pizza
Creative agency: FCB India
CCO: Surjo Dutt
CEO: Debarpita Banerjee
CSO: John Thangaraj
Creative team: Raman Singh, Hiya Mukherjee
Account management: Aditya Bhandari, Ketaki Bihari, Ojaswini Raheja
Planning: Mohini Verma
Agency films department: Alpa Jobalia, Mazhar Khan
Director (of the TVC): Amit Roy
Lyrics: Swanand Kirkire
Production House: Fuel Content
Digital agency: Schbang Digital Solutions
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
13 hours ago
Publicis to shake up board: Arthur Sadoun takes ...
Two boards become one as supervisory and management boards merge.
Marketing
13 hours ago
24 hours with...Prateek Sethi
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
Advertising
14 hours ago
BEI Confluence takes on new clients, bolsters ...
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Advertising
17 hours ago
Leo Burnett Mumbai shakes up leadership to drive ...
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.