Disney Star Network has rolled out a film ‘#KhushiyonKePeeche’ (behind happiness) on the occasion of World Television Day (21 November) to honour the cable and DTH operators in India.
Conceptualised by Eggfirst Advertising and Disney Star's in-house team, the film revolves around the life of a cable and DTH operator who assures that the viewer gets an uninterrupted viewing experience. It opens with a cable operator getting on his two-wheeler to start the day and a DTH operator adjusting the antenna at a residence. As they continue to do their jobs throughout the day, they witness different emotions at different locations. They come across a child enjoying cartoons on TV with her father, a family watching an emotional drama together and the enthusiasm of a group of friends while watching a cricket match. The film concludes with Disney Star Network’s celebrities thanking every cable and DTH operator emphasising ‘Aap hain toh hum hain’ (if you are there, then we are there).
Gurjeev Singh Kapoor, head – distribution and international, India, Disney Star, said, “Every day the Cable and DTH affiliates ensure that there is no disruption in content delivery to millions of TV households across the nation; they truly are the backbone of the distribution system. Their endeavour to go out of the way to ensure uninterrupted services to the consumers with an enhanced TV viewing experience is truly commendable. We at Disney Star Network can reach our audiences from every corner of the nation thanks to the persistent spirit of the 900 plus Cable and DTH affiliates we work with. We take pride in having forged strong relations with each of them over the last three decades which helps us work together as one team with the common goal to deliver high-quality entertainment to our TV viewers. This campaign is a token of our appreciation to recognise their relentless efforts in ensuring continuous services across the nation.”