The Work
Campaign India Team
Apr 07, 2021

Disney+ Hotstar celebrates IPL's 'vibe' with rap anthem

Watch the anthem conceptualised by the in-house team here

Disney+ Hotstar, the streaming partner for the Indian Premier League, has rolled out an anthem ahead of the 2021 edition of the tournament.
 
Conceptualised by the in-house team at Disney+ Hotstar, the anthem titled 'India ki vibe alag hai' (India's vibe is different) has been developed by Nucleya. It captures fans from each city which has IPL franchises celebrating moments from the game, all in different ways, which include unique dance steps inspired by stars from each team.
 
The IPL is scheduled to kickoff on 9 April. 
Source:
Campaign India

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