Disney+ Hotstar, the streaming partner for the Indian Premier League, has rolled out an anthem ahead of the 2021 edition of the tournament.
Conceptualised by the in-house team at Disney+ Hotstar, the anthem titled 'India ki vibe alag hai' (India's vibe is different) has been developed by Nucleya. It captures fans from each city which has IPL franchises celebrating moments from the game, all in different ways, which include unique dance steps inspired by stars from each team.
The IPL is scheduled to kickoff on 9 April.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 hour ago
Watch the films conceptualised by Action & Co here
4 hours ago
Was regional marketing manager - Middle East and North Africa, Beiersdorf