Dinesh Karthik and Rupay save the day at a museum

Rupay, as associate sponsor of the IPL on Star Sports and Jio Cinema, has rolled out a film featuring Dinesh Karthik.

 

Conceptualised by DDB Mudra, the film is part of a campaign that focuses on creating greater customer awareness of the product offering from NPCI which allows users to use RuPay credit cards through the UPI platform.

 

According to a note from Rupay, three more films will be released during the IPL.  

 

Praveena Rai, COO, NPCI, said, “We, at NPCI, are proud to share this path-defining offering of RuPay Credit Cards on UPI and believe it would play a significant role in India’s credit journey. We have always looked to create innovative products facilitating convenience for better payments systems for the nation. Our partnership with IPL, just like the partnership between RuPay and UPI, will amplify our efforts in consumer awareness on the benefits of having access to credit on UPI. The RuPay campaign is witty and breaks clutter. We hope consumers enjoy the ads, as they do IPL.”

 

Rahul Mathew, CCO and executive director, DDB Mudra Group, said, “RuPay is the first credit card that allows you to pay through UPI. It’s such a breakthrough and disruption in the category. We felt a product that’s so differentiated and is a standout, needs work that is the same.”