Diljit Dosanjh creates the perfect ambience for a Coca-Cola hangout
Watch the film conceptualised by McCann here
Feb 09, 2022 11:19:00 AM | Video | Campaign India Team Share -
Coca-Cola India has rolled out a campaign titled 'Coke Table' featuring singer, Diljit Dosanjh, to instil the message of joy created by eating a hearty meal together.
Conceptualised by McCann, the film which is specifically for the state of Punjab, aims to bring people together to share their meals with Coca-Cola thereby, building magical moments of togetherness. The film features a peppy song by Donsanjh, 'woofer ban gaya' (a woofer is made), showcasing a group of musicians hanging out with some good food and bottles of Coca-Cola.
Kaushik Prasad, director marketing, Coca-Cola, said, “Coke goes well with food, and as a brand, we strive to inspire human connections and togetherness, and this campaign does just that – it is a call for people to come together and to share a Coke and a meal! At Coca-Cola, we truly believe anywhere you have food and Coke is a chance to get together to create real magic. And we are ecstatic to have India’s most beloved pop-star Diljit Dosanjh kick-start this campaign in Punjab.”
The campaign is rolled out as a TVC in Punjab and will also have a digital leg.