DHFL has rolled out an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring actor Shah Rukh Khan.
The campaign centers on Khan encouraging viewers to dream of owning their own house. He urges viewers to be grounded in reality when thinking of purchasing their homes. He goes on to tell them that it’s not about the size of the house one owns, it’s the feeling of owning one’s own house that counts.
The film ends with a super of the DHFL logo and Khan reiterating the brand’s promise of fulfilling dreams.
Kapil Wadhawan, chairman and managing director, DHFL said, “DHFL has been fuelling the dreams of thousands of Indians of owning a home of their own. Through our new campaign ‘Ghar Jaisa Loan’ with Shah Rukh Khan, we envisage reaching out to a wider audience and leveraging our consumer connect.”
KV Sridhar, chief creative officer, SapientNitro, India, said, “What’s important is to own a home, it doesn’t matter if it’s big or small. Purchasing a house is an emotional event in everyone’s life and we often tend to delay it to the day we can afford that dream home. Through this campaign we are trying to communicate that it’s better to realise smaller dreams on the way to the ultimate one.”
The TV spot will be featured in six languages including Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada. Additionally, it will feature on more than 36 channels. The campaign will be further leveraged in the digital, press and outdoor media.
Creative agency: SapientNitro
Production house: Opticus Inc
Director: Nitish Tiwari