Delnaz Irani and other women answer nature’s call risk-free with SafeKind

Watch the film conceptualised by SG Media here

Jul 19, 2021 12:43:00 PM | Video | Campaign India Team

Mankind Pharma’s SafeKind - a toilet seat disinfectant spray - has rolled out a digital campaign highlighting the importance of sanitising public toilet seats before use. Conceptualised by SG Media, the film aims to make women aware about the risk of contracting UTI (Urinary Tract Infection) from an infected toilet seat.
The film features several women, including actor Delnaz Irani, who shares her personal experiences and fears with regard to using a public toilet. The film highlights how SafeKind ensures the prevention of UTI, by killing most germs and making sure that the toilet seat stays clean and fresh with every use.
Joy Chatterjee, general manager- sales and marketing, Mankind Pharma, said, “With this campaign, we want the women to take charge of their well-being, and frequently start using SafeKind toilet seat disinfectant spray to stay safe from being infected. The Covid-19 infection has put a stressful need to maintain your personal hygiene consciousness and more and more people are looking for such convenient products to remain free from any infection. But there is a greater need to make people aware about adopting such products. Our objective is to help prevent women from dealing with any ordeal when it comes to hygiene.”