Dell Technologies clicks with students in their education journey

Watch the film conceptualised by VMLY&R here

Mar 25, 2022 10:51:00 AM | Video | Campaign India Team

Dell Technologies has launched a campaign titled #YehHaiPadhai2.0 (this is education 2.0), for its new range of PCs as a gateway to learning and transforming the journey of children's education. The film is part of Dell’s annual #BackToSchool and #BackToCollege campaigns. Conceptualised by VMLY&R, it aims to position immersive blended learning as the future of quality education. 
 
The film is set against the backdrop of a modern classroom, showcasing how students are making the most of their Dell Inspiron 2-in-1 PCs, by immersing themselves in the world of experiential learning, as well as honing their talent for extracurricular activities. A song narrating the activities undertaken by the students throughout the day plays in the background of the film. 
 
Mayuri Saikia, director of marketing (consumer), Dell Technologies, India, said, “The education and learning sector has witnessed a major shift in the past two years, the PC especially has been indispensable in delivering it across all sections and ages. Right from music to extracurricular activities and to develop new hobbies, the PC has been at the centre of schooling and training. The campaign focuses on the maturing and dynamic nature of learning. Immersive blended learning is the future and Dell Technologies is committed to leveraging its technology leadership for addressing the evolving needs of the education sector and the students.”
 
Mukund Olety, chief creative officer, VMLY&R, said, “In this all-kids campaign, we have portrayed how learning is changing and how our kids are learning all-new things in all-new ways. With schools moving to hybrid models, new platforms of learning popping up, and with subjects themselves ever-evolving, our kids have had to adapt fast. And they have in ways we could have never imagined. Dell Technologies with its new range of PCs are made for this new way of learning.”  
 
The campaign will be rolled across television, radio, digital and social media.