Levi's has rolled out a campaign featuring its global brand ambassador actor Deepika Padukone to highlight its summer 2022 athleisure collection.
Conceptualised by Spring Marketing Capital, the film through an upbeat jingle features Padukone brushing through an array of bright colours that represent all things summer. The film highlights various pieces of the latest Levi's x Deepika Padukone collection.
Arunkumar Nath, acting managing director and senior director finance - South Asia, Middle East and Africa, Levi Strauss, said, “Co-creating and collaborating with one of India's biggest fashion icons brings to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi’s."