Campaign India Team
Apr 07, 2022

Deepika Padukone feels the spirit of summer with Levi's

Watch the film conceptualised by Spring Marketing Capital here

Levi's has rolled out a campaign featuring its global brand ambassador actor Deepika Padukone to highlight its summer 2022 athleisure collection. 
 
Conceptualised by Spring Marketing Capital, the film through an upbeat jingle features Padukone brushing through an array of bright colours that represent all things summer. The film highlights various pieces of the latest Levi's x Deepika Padukone collection. 
 
Arunkumar Nath, acting managing director and senior director finance - South Asia, Middle East and Africa, Levi Strauss, said, “Co-creating and collaborating with one of India's biggest fashion icons brings to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi’s."
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.