Deciml's founder Satyajeet Kunjeer scores big with Bhuvan Bam

Deciml has rolled out a campaign 'masterstroke' featuring comedian Bhuvan Bam to spotlight the habit of investing among youngsters. 

 

Conceptualised by Bare Bones Collective, the film showcases Deciml's founder Satyajeet Kunjeer approaching Bam for a brand collaboration. It then goes on to depict both the parties negotiating on collaboration fees and finally coming to an aggreement. Bam then posts a social media video highlighting benefits of the investment app. The film ends with a mutual agreement to invest in Deciml as it utilises remaining digital transactions. 

 

The campaign was rolled out on YouTube and Instagram on 30 June.