Datsun recently launched its third offering in India, the Redi-Go. An ad film conceptaulised by TBWA India has been rolled out for the same.
The film targeting youth features different groups of youngsters rejoicing as they get a notification that the 'wait is over'. They take off immediately towards their new cars (Redi-Gos) with friends. A convoy of cars with excited youngsters drives out of the city towards the countryside, up the hills and so on. The lively soundtrack sets the mood with the lyrics ‘Duniya nayi ho jaati hain tum nayi nazar se dekho toh’ (A new world appears, when you look at it afresh). The youngsters stop enroute to enjoy the sights and sounds. A host of cars converge at an event, as a signage announces 'Ready India' and a voice over introduces the car.
The film was published online on 9 June 2016, and went on air last week.