Campaign India Team
Mar 12, 2019

Dating app Woo pushes safety features for women

Watch the film here

Dating app Woo has launched a brand film that looks to promote its 'safety' feature for women.
The film opens with a young lady and man at a cafe. Seated on different tables, they interact with each other through their origami skills. After a few exchanges, the man shares his phone number on a tissue paper. The lady replies by sharing her shoe size in return and walks off. She takes to the Woo app and calls the man. The app protects her number allowing her to share it with him when she's confident about her 'choice'. 
A second film for its 'Woo Hide' feature which allows women to browse profiles in ‘incognito’ mode has also been created.
Sumesh Menon, CEO and co-founder, Woo, said, “Woo acknowledges the ‘gut feeling’ every woman has and fully supports that instinctive belief, ‘you know when it’s right.’ The two short videos neatly deliver the message that women always make smart, confident choices, by choosing the ‘right guy’ themselves, facilitated with Woo’s safety features, Woo Hide and Woo Calling.” 
The films have been produced by JA Productions.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Children's Day: Campaigns that caught our attention
Tribute: 'You are and will always be my Ray of inspiration'
1 hour ago

Tribute: 'You are and will always be my Ray of ...

Rohit Ohri pays tribute to Ram Ray and states how the latter taught him his most valuable advertising lesson

OMD elevates Sam Thomas as digital lead
2 hours ago

OMD elevates Sam Thomas as digital lead

Had joined the agency in 2012

GroupM elevates Ashwin Padmanabhan and Sidharth Parashar
17 hours ago

GroupM elevates Ashwin Padmanabhan and Sidharth ...

GroupM India Appoints Sidharth Parashar As President - Investments and Pricing And Ashwin Padmanabhan As President – Partnerships and Trading