Dating app Woo has launched a brand film that looks to promote its 'safety' feature for women.
The film opens with a young lady and man at a cafe. Seated on different tables, they interact with each other through their origami skills. After a few exchanges, the man shares his phone number on a tissue paper. The lady replies by sharing her shoe size in return and walks off. She takes to the Woo app and calls the man. The app protects her number allowing her to share it with him when she's confident about her 'choice'.
A second film for its 'Woo Hide' feature which allows women to browse profiles in ‘incognito’ mode has also been created.
Sumesh Menon, CEO and co-founder, Woo, said, “Woo acknowledges the ‘gut feeling’ every woman has and fully supports that instinctive belief, ‘you know when it’s right.’ The two short videos neatly deliver the message that women always make smart, confident choices, by choosing the ‘right guy’ themselves, facilitated with Woo’s safety features, Woo Hide and Woo Calling.”
The films have been produced by JA Productions.
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Watch the film conceptualised by Ogilvy here