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Dan Wieden speaks to Campaign India about the role of creativity in a downturn, how chaos as a principle works well in advertising in general and India in particular and what he thinks of Wieden+Kennedy India's performance. Wieden, who spoke to Campaign India at the sidelines of Goafest 2009, has been named as one of America's most intriguing entrepreneurs by Inc and has also been named Oregon’s Professional of the Year and Oregon’s Entrepreneur of the Year.
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.