DaMensch turns boys into men

DaMensch has rolled out a campaign '#MadeForAdults' to showcase its innerwear products and urges men to embrace their adulthood. 

 

The film, in a Wes Anderson film-esque, aims to ask men to grow out of childish, less-than-functional innerwear and choose effortless comfort and quality instead. It features a collection of clowns caught in hilarious situations because of the boxers they chose to wear. The film starts with a clown wearing banana-printed innerwear as pants which is good for nothing and can't even hold a wallet. The other clown is just about to confess his love when suddenly his pyjama slips, revealing his embarrassing heart-printed boxers. The film ends with showcasing smart DaMensch boxers which are functional and smart looking. 

 

Anurag Saboo, co-founder, DaMensch, said, “Once you wear a DaMensch, it’s not easy to go back…this is what our customers swear by and tell us. We thought a good story that can grab the attention of grown-up men and remind them to allow their innerwear to also grow up would be fun and quirky. The #MadeForAdults campaign intends to wake men up to choose premium, innerwear that’s crafted with innovation and delivers superior comfort and functionality. With, of course, grown-up designs.”