Dainik Bhaskar has extended its drive for water conservation by roping in Akshay Kumar for a film to spread awareness. The film has been conceptualised by Orcomm Advertising.
In the film, Kumar attempts to bring out the ignorance of the viewer when it comes to water consumption. While people pity others who are facing this issue, their actions make it seem otherwise as they waste water, he contends. The film ends with the newspaper brand's ‘Jal hai toh kal hai’ (Without water there’s no tomorrow) message.
The film went live on Dainik Bhaskar's Facebook page on 4 June 2016. The campaign also consists of a print ad.
Agency: Orcomm Advertising
CCO: Amit Koserwal
Account management : Kavita Sharma, Dilind Menon
Writer: Divyansh Ganjoo
Director (film): Joel Pinto
DOP: Akhtar Ali Mansoor
Editor: Sudheer Sahani
Line production: Midas Touch
Production controller: Anil Mishra
Asst. director: Pooja Sunka
1st. cameraman : Manju Kumar