Dailyhunt has released a series of short films which are on air during the Indian Premier League.
Conceptualised by What's Your Problem, the films showcase different scenarios which promote different reasons to consume news on Dailyhunt and download the app.
Amit Akali, managing partner and creative head, What's Your Problem, said, "We wanted to give people a reason to download Dailyhunt and bring alive its features. At the same time we had to do it in the Dailyhunt tone of voice - cheeky, fun, witty. Something that appeals to young, mass India (Bharat). The challenge with running on IPL or most media today is saying your message in a short time. Sippy (Prashant Issar) made sure that the actors could express everything in a split second. And that’s what’s added to the humour. People seem to love the Sardar or the odd couple buying the mattress or the mother keeping tabs on her daughter."