Campaign India Team
Dec 09, 2020

Wondrlab acquires Amit Akali’s What’s Your Problem

Akali to be co-founder and chief creative officer at Wondrlab

Amit Akali (left) and Saurabh Varma
Amit Akali (left) and Saurabh Varma
Wondrlab has acquired What’s Your Problem (WYP), an independent agency started by founder-MD and chief creative officer (CCO) Amit Akali. Akali will now be the founder and CCO at Wondrlab.
This acquisition for Wondrlab comes a little over a month after its launch. Amit Akali, currently founder – MD and CCO at WYP will now be the co-founder at Wondrlab. The agency’s official statement states that WYP will remain a separate brand, while becoming a part of Wondrlab’s content platform.  
Saurabh Varma, founder and CEO, Wondrlab, said, “I had the opportunity to watch WYP during a pitch and was incredibly impressed by their thinking, passion and ability to solve clients’ problems in a meaningful way. I decided to connect with Amit and over a few conversations realised that we had the same purpose and belief in the kind of work we wanted to do. We both believed in the power of creativity and the future which data and technology can serve us. We both felt that our future is in building our own platforms. It is truly amazing seeing WYPs journey and the incredible job Tejas Mehta, Ruchita Zambre and the entire team has done and the reputation they’ve built for it. I am proud that Amit joins us as a co-founder. I could not have asked for a better partner to help us shape and drive our creative firepower. WYP is our first acquisition and we will continue to curate, partner, launch and acquire as we move forward.”
Added Akali, “What we’ve achieved at WYP has been phenomenal. Today, we are a 60-member team at our new BKC office in Mumbai. The momentum in the last year has been even greater, with us being probably the only agency that’s grown manifold in the lockdown. We’ve been lucky to create some of the most talked-about work in the last few months, be it the iconic Johnnie Walker Travelling Billboard, Tanishq ‘Ekatvam’ or the IPL campaign for Dailyhunt. A big thanks to Praful who helped me start WYP with the other co-founders. To Tejas, who has played a key role in our growth and continues to do so. Along with every past and present employee who’s always looked at WYP as their own family and given it their all. We are thrilled to be a part of Wondrlab. I am excited about the new, even larger, playing field we’re getting. The integration is almost seamless as the vision is identical. In a digital-first era, platformisation and technology are the drivers of customised solutions for brands.”
He added, “When I first spoke to Saurabh and the other co-founders Vandana and Rakesh, it was uncanny how we share the same goals, ambitions and ideals. Together we aim to be a technology and creative powerhouse.”
Campaign India

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