Dabur Almond Hair Oil has rolled out its latest ad film campaign. The film has been conceptualised by Ogilvy & Mather.
The voiceover accompanied with various shots tries to explore the relationship between a girl and her hairstyle - how they are a companion to her various moods- whether it be celebrating a match win with coloured hair, a decoy to hide calories with a different hairstyle, celebrating size zero with braided hair, break-up and patch-up -- all with various hairdos.
The film goes on to say that at Dabur, they may not understand women’s mood but they surely do understand hair.
The film ends with voiceover announcing that Dabur Almond hair oil is 'Balon ka best friend', encouraging women to keep living life while Dabur looks after their hair.
Credits:
Client: Dabur
Creative agency: Ogilvy & Mather
Creative: Ajay Gahlaut, Shubha Menon, Preeti Koul
Planning: Sarabpreet Bedi
Client servicing: Jigisha Chawla, Nitika Bhandari, Soumyabrata Banerjee
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