Cultsport, a workout wear brand from Cure.Fit, has announced a curated run wear brand called Flashrun.
To launch the same a film has been conceptualised by United270. The film aims to motivate people to run and in the process announces the launch of Flashrun, a range that includes joggers, leggings, T-shirts and shorts.
Tshering Wangdi Yolmo, business lead, Cultsport, said, “Our brief to United270 was simple - give us a creative that matches the international design and feel of our products. Flashrun was made with the simple idea of making running more fun, with colours and highlights that match your attitude. Add technology like the Coolpass for better heat management and a fabric that will blow your performance expectations, and you have a product that all runners, serious or casual, should absolutely love.”
Romel Joseph, co-founder, United270, said, “One word that came from the look and feel of the fabric was ‘international’. This is how we wanted to position Flashrun. We wanted to create love for the sport called running. And this is where we came up with ‘love your run’. Because if you love running, you will want to sport something that matches that passion. We are confident that all the elements of the campaign, the digital films, posts etc., will work in tandem to start an interesting conversation among consumers.”
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