Campaign India Team
Aug 30, 2021

Cult.fit spoofs iconic Bollywood scenes to spread 'fitness is not an option' message

Watch the film here

Cult.fit has released a campaign that aims to spread the message - 'fitness is not an option'. The campaign consists of two films that spoof iconic Bollywood scenes and show how they would play out if the actors weren't 'fit'. 
 
One film (above) shows how a scene from Zindagi Na Milegi Dobara and features comedians Aadar Malik, Rahul Dua and Rahul Subramanian.
 
The second film which is currently on air on television shows a scene from the film Dilwale Dulhaniya Le Jaayenge.
 
The films have been conceptualised by Girish Narayandass and Anuya Jakatdar.
 
CREDITS:
 
Client: Cult.fit
Conceptualised by: Girish Narayandass and Anuya Jakatdar
Director: Girish Narayandass
Production house: Supari Studios
Talent management: OML
Source:
Campaign India

Related Articles

Just Published

7 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

11 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

12 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

14 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’