Campaign India Team
Aug 30, 2021

Cult.fit spoofs iconic Bollywood scenes to spread 'fitness is not an option' message

Watch the film here

Cult.fit has released a campaign that aims to spread the message - 'fitness is not an option'. The campaign consists of two films that spoof iconic Bollywood scenes and show how they would play out if the actors weren't 'fit'. 
 
One film (above) shows how a scene from Zindagi Na Milegi Dobara and features comedians Aadar Malik, Rahul Dua and Rahul Subramanian.
 
The second film which is currently on air on television shows a scene from the film Dilwale Dulhaniya Le Jaayenge.
 
The films have been conceptualised by Girish Narayandass and Anuya Jakatdar.
 
CREDITS:
 
Client: Cult.fit
Conceptualised by: Girish Narayandass and Anuya Jakatdar
Director: Girish Narayandass
Production house: Supari Studios
Talent management: OML
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.