Campaign India Team
Jun 09, 2016

Crusoe rides the spirit of adventure

Watch the ad film conceptualised by Black Swan here

Crusoe, a brand of active and innerwear for men, has launched an integrated campaign building on its existing theme of adventure, conceptualised by agency Black Swan Life.
 
A print campaign was released in mid-April and a TVC went live in early May. The campaign is expected to run for six months across regional and national media channels. A 90-second version of the film (above) was used on social media.
 
The film captures the spirit of adventure through a young traveler. By himself, he wanders across hill tops and basks in the beauty of the natural environs. Lighter moments like a young man being playfully ‘accosted’ by tribals follow, only to end showing the bonhomie between the newfound friends. The film ends with a young wanderer refueling his bike and taking off on yet another ride, while the brand signs off asking: ‘Where will your adventures take you?’
 
On TV, the film is airing on national music channels, besides some regional channels in the South. The print campaign will straddle OOH in the South and East.
 
Credits
 
Agency: Black Swan Life
Creative head: Sukumar Menon
Design head: Naisho Abraham
Account manager: Prathyush Menon
Digital head: Reilly Rebello
Communications strategist: Rasika Banerjee
 
Production houses: OOB Thinking, India; Iconizo, Greece
Producers: Prasanna Rao, Elias Panouklias
Director, DOP: Mixalis Becos
Photographer: Maria Lazaridou
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

18 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

18 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

22 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business