Campaign India Team
Apr 04, 2022

Cred's second film for IPL 2022 brings back Antakshari, Annu Kapoor and Renuka Shahane

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here

Cred has rolled out the second film part of its campaign titled ‘Play It Different’ for the IPL 2022.
 
Like the first film featuring Karisma Kapoor that revisited the Nirma ad, this one revisits the popular game show from the 90s, Antakshari. It features hosts of the show Annu Kapoor and Renuka Shahane. Each team sings a different type of song about the Cred Bounty.
 
The film has been conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
 
CREDITS:
 
Client: Cred
Conceptualisation: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi 
Production house: Early Man Films
Director: Ayappa
 

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Amazon’s Andy Jassy is Cannes Lions’ 2025 Media ...

Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric Schmidt, Meta founder Mark Zuckerberg, and Microsoft CEO Steve Ballmer.

11 hours ago

Cannes Lions 2025: India's winners

India kick-started its Lions journey on the opening day of the International Festival of Creativity, bagging seven awards across the ‘Outdoor’, ‘Health & Wellness’ and ‘Pharma’ categories.

11 hours ago

Campaign roundup: Week of 16 June

The latest ad films and campaigns from brands like The Good Bowl, Mars Wrigley India, Rumi, and more, in our weekly roundup.

13 hours ago

Meta elevates Arun Srinivas to India MD

Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.