Campaign India Team
Apr 04, 2022

Cred's second film for IPL 2022 brings back Antakshari, Annu Kapoor and Renuka Shahane

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here

Cred has rolled out the second film part of its campaign titled ‘Play It Different’ for the IPL 2022.
 
Like the first film featuring Karisma Kapoor that revisited the Nirma ad, this one revisits the popular game show from the 90s, Antakshari. It features hosts of the show Annu Kapoor and Renuka Shahane. Each team sings a different type of song about the Cred Bounty.
 
The film has been conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
 
CREDITS:
 
Client: Cred
Conceptualisation: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi 
Production house: Early Man Films
Director: Ayappa
 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

5 hours ago

World’s top brands lost a whopping $3.5 trillion in ...

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

6 hours ago

Ratan Tata: The quiet titan who shaped global ...

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.

9 hours ago

From streets to stadiums: Sports marketing scores ...

Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.