Cred has rolled out the second film part of its campaign titled ‘Play It Different’ for the IPL 2022.
Like the first film featuring Karisma Kapoor that revisited the Nirma ad, this one revisits the popular game show from the 90s, Antakshari. It features hosts of the show Annu Kapoor and Renuka Shahane. Each team sings a different type of song about the Cred Bounty.
The film has been conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
CREDITS:
Client: Cred
Conceptualisation: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Production house: Early Man Films
Director: Ayappa