As the IPL returns later today, Cred has rolled out the fifth film of its 'great for the good' campaign.
The film features Neeraj Chopra, who won Gold at the Tokyo Olympics earlier this year. After the usual introduction by actor Jim Sarbh, the film shows how Chopra has been in the limelight ever since he won the Gold medal.
The campaign was conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vishal Dayama and written by EarlyMan Film.
Kunal Shah, founder and CEO, Cred, said, “We are happy to continue our partnership with IPL as it returns this year. At Cred, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practising responsible financial behaviour.”
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