Crabtree a brand of switches under the Havells banner, has rolled out a new TVC which has been conceptualised by Mullen Lintas.
The film shows two young men on a video conference with another man. The man takes a break to take a call. One of the two young men sitting together asks the other, whether the man on the other side of the conference will be able to give them the 100 million dollars of investment they're looking for. He also sort of dismisses the idea. His partner though notices the Crabtree switches in the investor's office and makes his mate aware of this. The duo, evidently disinterested till then, change their attitude and demeanour to match the 'class' of the switches.
Shriram Iyer, NCD, Mullen Lintas, said, "Crabtree has always shown itself as an aspirational brand which subtly takes a dig on people who call it just a switch. This time, we upped the ante by allowing the elegance and style of Crabtree switches to inspire people who see the switch and become a classier version of themselves."
Client: Havells (Crabtree)
Agency: Mullen Lintas
Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman
Business: Syed Amjad Ali,Deeba Mushtaq, Vipin Singh Aswal
Producer: Roshan Shetty Productions
Director (film): Anaam Mishra