Coverfox.com, an insurance portal has rolled out a TVC that has been conceptualised by BBH India.
The film shows two friends at a roadside cafe. One of them, who is visibly bored, spots a road roller reversing towards his friend's bike. He asks his friend whether his bike is insured. The man replies saying that he needs to renew it. The bored man continues with the conversation and directs him to Coverfox to renew his insurance before the bike is hit by the reversing road roller.
Jaimit Doshi, CMO, Coverfox.com, said, "At Coverfox.com, we have dramatically simplified the bike insurance renewal process, where a customer can renew his bike insurance completely online, in under four minutes through our portal, that too without any paperwork. If the users can recognise that bike insurance can be purchased instantly, there would be less number of lapsed policy cases or procrastination. The campaign video tries to bring alive this process of ease, simplicity and speed in a different but complementing ways across in the TVC."
Russell Barrett, managing partner and CCO, BBH India, said, “Creating campaigns for Coverfox is always great fun. It is our opportunity to make engaging, sharp films in a category known for safe work. This film builds on the premise that getting insured through Coverfox is actually 'faster than disaster.' The brand has come embody a certain refreshing quirkiness in storytelling and it helps us further stand out amongst the crowd.”
Arvind Krishnan, managing director, BBH India, added, "One of our key competitors in this category is consumer apathy. People just don't care enough, even though it is legally a requirement. We had to create work that demands attention, and importantly rewards attention. On Coverfox, we create work that continues to do just that. The initial results are very encouraging. Coverfox is being rewarded for investing in difference and good ideas. Which of course, is good for us as well.
Creative agency: BBH
CCO: Russell Barrett
MD: Arvind Krishnan
Creative director (art): Ajmal Mohammad
Head of production: Khvafar Vakharia
Business director: Monideepa Nandi
Sr. business partner: Vivek Krishnaswamy
Business partner: Priyanka Samant, Aishwarya Sundaram
Production house: Monastery Films
Director: Nishant Gangadharan
Producer: Swati Shahabadi