Campaign India Team
Apr 27, 2020

Cover your mouth, but not your eyes and ears says Vikalp Group

Watch the film conceptualised by ADK Fortune here

Vikalp Women’s Group, an NGO that works to prevent domestic violence and discrimination against women, has released a film to bring attention to this issue.  
 
Conceptualised by ADK Fortune, the pro bono film has been supported by NDTV.
   
According to a statement from ADK Fortune, what strengthened the agency’s resolve and propelled them into immediate action was, a colleague narrating and witnessing domestic violence in her neighbourhood. 
 
 
CREDITS:
 
Client: Vikalp Women’s Group
Founder member and director: Indira Pathak
Programme director: Maya Sharma
 
Supported by: NDTV
 
Creative agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECDs: Nakul Sharma and Tirtha Ghosh
Creative directors: Vivek Bhagat and Ravi Shankar Mishra
Account management: Sarvprit Singh and Priyanka Surkali
Production house: Apocalypso Filmworks
Director: Pradeep Sarkar
Source:
Campaign India