Cover your mouth, but not your eyes and ears says Vikalp Group

Vikalp Women’s Group, an NGO that works to prevent domestic violence and discrimination against women, has released a film to bring attention to this issue.  

 

Conceptualised by ADK Fortune, the pro bono film has been supported by NDTV.

   

According to a statement from ADK Fortune, what strengthened the agency’s resolve and propelled them into immediate action was, a colleague narrating and witnessing domestic violence in her neighbourhood. 

 

 

CREDITS:

 

Client: Vikalp Women’s Group

Founder member and director: Indira Pathak

Programme director: Maya Sharma

 

Supported by: NDTV

 

Creative agency: ADK Fortune Communications

Managing partner: Subroto Pradhan

ECDs: Nakul Sharma and Tirtha Ghosh

Creative directors: Vivek Bhagat and Ravi Shankar Mishra

Account management: Sarvprit Singh and Priyanka Surkali

Production house: Apocalypso Filmworks

Director: Pradeep Sarkar