Vikalp Women’s Group, an NGO that works to prevent domestic violence and discrimination against women, has released a film to bring attention to this issue.
Conceptualised by ADK Fortune, the pro bono film has been supported by NDTV.
According to a statement from ADK Fortune, what strengthened the agency’s resolve and propelled them into immediate action was, a colleague narrating and witnessing domestic violence in her neighbourhood.
Client: Vikalp Women’s Group
Founder member and director: Indira Pathak
Programme director: Maya Sharma
Supported by: NDTV
Creative agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECDs: Nakul Sharma and Tirtha Ghosh
Creative directors: Vivek Bhagat and Ravi Shankar Mishra
Account management: Sarvprit Singh and Priyanka Surkali
Production house: Apocalypso Filmworks
Director: Pradeep Sarkar
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