Cover your mouth, but not your eyes and ears says Vikalp Group

Watch the film conceptualised by ADK Fortune here

Apr 27, 2020 04:18:00 AM | Video | Campaign India Team

Vikalp Women’s Group, an NGO that works to prevent domestic violence and discrimination against women, has released a film to bring attention to this issue.  
 
Conceptualised by ADK Fortune, the pro bono film has been supported by NDTV.
   
According to a statement from ADK Fortune, what strengthened the agency’s resolve and propelled them into immediate action was, a colleague narrating and witnessing domestic violence in her neighbourhood. 
 
 
CREDITS:
 
Client: Vikalp Women’s Group
Founder member and director: Indira Pathak
Programme director: Maya Sharma
 
Supported by: NDTV
 
Creative agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECDs: Nakul Sharma and Tirtha Ghosh
Creative directors: Vivek Bhagat and Ravi Shankar Mishra
Account management: Sarvprit Singh and Priyanka Surkali
Production house: Apocalypso Filmworks
Director: Pradeep Sarkar