Zydus Wellness’ health food drink brand – Complan – has rolled out an integrated campaign. It builds on the brand’s proposition of ‘2x Faster Growth’, highlights the goodness of 34 vital nutrients including 100% milk protein, and aims to reiterate how this helps children achieve ‘Growth Jo Rakhe Aage’.
With this new TVC, Complan highlights mothers prioritising children’s health above all else, and their role as the gatekeeper of their child’s health. It also reiterates how 10 inches can decide between winning and losing for champions. McCann Worldgroup India has conceptualised the new campaign.
Tarun Arora, CEO, Zydus Wellness, said, “As a brand that realised and proved the need for a child’s nutritional growth, we are committed towards enabling the same. With Complan’s strong presence within Indian households, we want to be able to empower, enable and be a part of every mother’s journey towards providing their child with a future where he or she is not just strong, but also confident.”
The campaign will be aired in four languages – Hindi, Bengali, Tamil and Telugu, and will also be seen on digital and social media platforms.