KFC has expanded its Streetwise range by adding two new burgers and new beverage for which it has created a new TVC.
The TVC has been created by Ogilvy & Mather and has been directed by Milind Dhaimade from Love and Faith. The film opens with college seniors telling a nervous group of freshers that they better be present at the “adda” at 4 o’ clock. The freshers fear ragging and start looking for the 'adda' and visit the college canteen among other places to look for the seniors and the 'adda', but don't manage to find them. They then hear a voice which tells them that KFC is their 'adda'. They land up at KFC where they are pleasantly surprised when they find that their seniors have organised a welcome party for them.
Commenting on the new Streetwise range and the TVC, Dhruv Kaul, director, marketing, KFC India said, “Hanging out with friends is the best part of every youngster’s life and KFC promises to be the perfect adda with great food at allowance friendly prices. Launched last year, the campaign received fantastic response from our consumers, especially our share with teens grew by 20%, as a response to the campaign and new menu. Our Streetwise range starts at Rs. 25 plus taxes and with the new menu additions of 2 Hot Snackers and the New Mini Frappe, there are three more reasons to time out at KFC.”
“The success of the Streetwise range reiterates our understanding and commitment to the requirements and attitudes of the youth today. We are confident that the new offerings and the campaign will be well received by our target audience”, he added.
Alongwith the TVC, the campaign also includes outdoor, radio and digital activation.
Creative Agency: Ogilvy & Mather
Production House: Love and Faith
Director: Milind Dhaimade