KFC has launched 'express pick-up' for takeaways and rolled out a campaign featuring PT Usha for the same.
The film opens with two customers at a KFC restaurant discussing the seven-minute delivery promise. The duo joke about how the order must be prepared by PT Usha, in order to be ready in even-minutes. Next, we see the KFC colonel blowing a whistle to mark the start of 7-minutes. PT Usha then comes in to deliver the express package, much to the surprise of the duo.
Moksh Chopra, chief marketing officer, KFC India, said, “The legend PT Usha epitomises all things speed and who better to convey our new express pick-up service than her. In the film, PT Usha doubles up as a high-speed chef in the KFC kitchen, with the Colonel by her side, cheering her on."
Ritu Sharda, chief creative officer, Ogilvy North, said, "Since we’ve been kids, speed has had only one name: PT Usha. The fact is, even now, PT Usha is the icon for speed in India. So, for KFC’s super-fast take away service, there could be no better endorser to say ‘seven minute matlab seven minute’. The film pretty much wrote itself from there. And we were thrilled to have the legend onboard.”
Creative agency: Ogilvy
Chief creative officer: Ritu Sharda
Group creative director: Shailender Mahajan
Senior creative director: Kingshuk Dey
Creative director: Aastha Gandhi
Associate creative director: Srikanta Behera
Copy supervisor: Kashif Shakeel
Executive vice president: Atif Rahman
Vice president: Aditi Sobti
Management supervisor: Chandini Ahuja
Head of Strategic Planning: Rohitash Srivastava
Senior planning director: Pritish Mukherjee
Production house: Ramesh Deo Production (RDP)
Director: Abhinay Deo
Senior executive producer: Apurba Sengupta